Adhesive Games promotes free-to-play gaming model in U.S., creates gorgeous first project.
Can you describe the business model of Hawken and why it is different from other games?
The free-to-play model came about in Asia. During the time we started the project, free-to-play was already big in Asia, but it was barely starting in the US. People were skeptical of it. It had a bad stigma of being called “pay to win.” … But after talking to investors and looking at the market, it actually fit our indie team very well. With free-to-play, you can launch small and grow it slowly. It’s not like a one-time shipment deal where you make a product and hand it to the consumer. It keeps growing (…).
Khang Le, Free-to-Play Champion